dsh-business

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商业策略与商业化插件，覆盖商业模式、定价与渠道价盘、盈利能力、电梯 Pitch 和商业计划。

Evidence-backed business strategy and commercialization tools for business models, pricing architecture, channel economics, profitability, elevator pitches and business plans.

Plugin Positioning: Cross-Cutting Commercial Strategy Layer

dsh-business is not the execution plugin for the monetization stage. It is the commercial strategy layer that spans demand, product, marketing and monetization, turning customer value, product capability, target segments and operating results into an explainable business model, pricing architecture and path to profitability.

• Owns: Business models, value propositions, product/package design, pricing architecture, channel economics, contribution margin, profitability, elevator pitches and business plans.
• Across the flow: Evaluates opportunity value in the demand stage, constrains value and scope in the product stage, defines positioning and channel economics in marketing, and sets pricing, offer and profit boundaries in monetization.
• Inputs: Opportunities and target users from dsh-idea, product scope and PMF evidence from dsh-product, acquisition/conversion data from dsh-geo and dsh-growth, and offer/close feedback from dsh-sales.
• Outputs: Business model canvases, pricing and packaging recommendations, channel unit economics, profitability hypotheses, business plans and value/offer boundaries for sales.
• Does not own: Demand discovery, product delivery, marketing content execution, sales follow-up or CRM operations. It provides commercial judgment and rules; the relevant plugin or team executes them.

Positioning Architecture: Commercial Strategy Layer + Four-Stage Core Flow

The six plugins work together to turn a real demand signal into a deliverable product, reach target customers through marketing, and use monetization results to drive product iteration or discover new opportunities.

flowchart TB
    S["dsh-business<br/>Commercial strategy layer<br/>Value · model · pricing · profit"]

    subgraph MAIN["Four-stage core flow"]
        direction LR
        A["1. Demand<br/>dsh-idea"] --> B["2. Product<br/>dsh-product"]
        B --> C["3. Marketing<br/>dsh-geo + dsh-growth"]
        C --> D["4. Monetization execution<br/>dsh-sales"]
    end

    S -. "Sets commercial direction and guardrails" .-> A
    D --> R["Feedback<br/>Deals · renewals · revenue · cost"]
    R -->|Product iteration| B
    R -->|New demand / opportunities| A

    classDef strategy fill:#FFF4D6,stroke:#B7791F,color:#5C4500
    classDef stage fill:#E8F1FF,stroke:#3366CC,color:#173A7A
    classDef feedback fill:#E8F7EE,stroke:#2F855A,color:#1C4532
    class S strategy
    class A,B,C,D stage
    class R feedback

dsh-business answers: “Why will customers buy, what should we sell, how should we price it, and is each deal becoming healthier?” It does not occupy one stage; it provides commercial judgment across all four stages. Monetization data, pricing objections, discounts, losses and renewals feed back to dsh-product for product iteration and to dsh-idea for new demand discovery.

Collaboration Handoffs

Business touchpoint	What this plugin provides	Collaborators
Demand evaluation	Turn an opportunity into value propositions, revenue hypotheses and business model options	dsh-idea, dsh-product
Product definition	Design packaging, price ladders, cost/margin targets and commercialization gates	dsh-product
Marketing design	Define positioning, value communication, channel choices and acquisition economics	dsh-geo, dsh-growth
Monetization execution	Provide offer, discount, profit boundaries and sales strategy	dsh-sales
Results feedback	Adjust strategy using close, loss, renewal and unit-economics evidence	dsh-product, dsh-idea

Plugin Navigation

Plugin	Clear responsibility	Direct link
dsh-idea	External opportunities, demand signals, candidate directions and smallest useful tests	README
dsh-product	Product definition, POC/MVP, release gates and PMF	README
dsh-business	Cross-cutting commercial strategy, value, pricing and profitability (this plugin)	README
dsh-sales	Monetization execution: qualification, deal progression, closing, expansion and renewal	README
dsh-growth	Acquisition, activation, retention, revenue analysis and growth experiments	README
dsh-geo	SEO/GEO/AEO, content production and search/answer-engine discoverability	README

Scope

Start here when the question is about how to make money, what to package, whether pricing is sound, which channels are profitable, or how to build a business plan. For “is this worth doing?”, start with dsh-idea; for “what product should we build and how do we validate PMF?”, use dsh-product; for “how do we build traffic and revenue?”, use dsh-growth.